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Free People is a clothing brand for fashionable young women with a free spirit. The brand has a well decorated website with drawings and sketches of wild flowers, butterflies and other things in nature. The colors they chose appeal to women with purples, pinks and light blues. The brand works digitally because they have certain products that can only be purchased in the online store, and not in person, which attracts more people to their website. They also have links to a Facebook page, YouTube page, Twitter site, Tumblr, Google Plus, and Pinterest. The company has their brand on almost every popular media outlet. Free People has an email sign up as well that offers exclusive deals on their attire and notifies customers when sales are coming up and when products are back in stock. The website itself is easy to navigate and even has a section that tells you how the business started. The brand has also built their own blog that updates customers on new fashion with the coming seasons as well as beauty tips, designing inspirations and home décor tips. The brand does well with interacting with their customers and getting people interested in their product. The one way I suggest they improve their efforts in the digital space is to get a mobile app. Since Free People has their own blog and promote a lot of offers to their customers through email it would make sense to have an app, so their customers can follow them from their computer to their phone. The app would make it easier for customers to shop and blog on the go about their purchases!
